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OMG, You Guys! So, there's this really cool thing called AI that's like a superpower for marketing! It's like having a Wicked Glenda magic wand that makes your ads and stuff way more fun and interactive. But, sometimes grown-ups get confused and overwhelmed, like when I try to explain Among Us to my mom. They hear lots of big promises from tech people, but it's hard to know what's real and what's not. So this company called BCG who says the are a top consulting firm, did a huge survey, like the ones we do in school, and asked over 2,000 marketers and 50 super smart grown-ups (one was even a brand strategist who loves monkeys!) what they think.
And guess what?
They figured out a simple plan to make AI work for marketing! It's like solving who killed my best friend Latoya in Among us. Here's what you need to do:
The Ultimate Princess Formula for AI Marketing
Know what you want: Like, do you want more people to buy your karaoke dance mat or play your game? Be specific!
Choose the right tools: It's like picking the perfect Barbie outfit – you need to find the one that fits your style.
Make a plan: Like, how are you gonna use AI to make your marketing super cool?
Try it out: Test your AI plan, like trying a new level in Candy Crush.
See what works: Check if your plan is working, like counting your Candy Crush points!
AI-Powered Marketing
That's it! AI marketing doesn't have to be math. Just remember, it's like playing a game – you need to know the rules, choose the right upgrades, and have fun!
AI is making big promises in marketing—like a harry potter spell that can turn your boring old duck duck goose into an video game. But for most adults, AI feels like trying to understand math while juggling flaming hot pizzas—totally confusing and a bit overwhelming. They’re bombarded with claims from tech providers, each saying their AI tool will revolutionize how we connect with customers. So, where do you start?
To untangle this mess, BCG (which i think means Brainy cookie genius) did a big survey—like the ones we take at school for science projects—over 2,000 marketers and chatting with 50 smart grown-ups (including a monkey who’s surprisingly great at brand strategy). The result? A clear plan to cut through the AI hype and figure out what really counts. This future boss lady, Sarah Barnes, your trusty 12-year-old analyst, is here to spill the beans and lay out the steps you need to follow to integrate AI into marketing—like you can grow at the speed of light like in star wars skeleton crew.
About the Study
So, you know how in Among Us, some players are super good at finding the impostors? Well, some companies are super good at using AI-Powered Marketing, and they're called the "AI-elite"! They do six special things that make them the best:
They Know Their Crew Really Well
They use special tools to learn everything about their customers, like what color Barbie they like best!
They Test Things Super Fast
They try out new ideas quicker than I can finish a game of Among Us!
They Spend Their Space Coins Wisely
They use special models to decide where to spend their money, like buying the right accessories for my Barbies!
They Find the Right Space Friends
They send personalized messages to the right people at the right time, like inviting friends to a Barbie party!
They Create Super Cool Stuff
They use AI to make awesome ads and pictures, like creating a new Barbie outfit!
Everyone on Their Space Station Loves AI
They teach everyone in the company about AI, like showing my little brother how to play Among Us!
These AI-elite companies grow their "space treasure" 60% faster than others! Isn't that, like, totally awesome?
Let's Go on an AI Adventure!
Imagine you're playing your favorite video game, and you want to be the best. You need to level up! There are 4 levels to get to AI marketing superstar:
Level 1: Setting Up Your AI Console
Get your tools ready and figure out where AI can help. Like setting up my Barbie dreamhouse!
Level 2: Playing Bigger
Use AI in more places, like making videos or chatting with friends. It's like getting a bigger playground!
Level 3: Being a Superstar
Use AI to predict what's next, like knowing when it's time for recess!
Level 4: Magic Happens!
Marketers and machines work together like besties. AI helps make decisions super fast!
What's Next?
AI is getting smarter and faster! In the next year:
46% of marketers will make videos with AI
36% will use AI chatbots
35% will customize pictures for different platforms
So, grown-ups in charge, don't just buy new tech toys. Learn how to be the AI boss! Guide it, and let it do the hard work. You'll be a superstar marketer and shape the future!
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